Adfinity Hub
Internal reference site for the Adfinity team — standards, playbooks, SOPs, and tools. If you're new, start with Paid Media.
Sections
Paid Media
Operating framework, platform playbooks (Google, Meta, TikTok, LinkedIn), naming conventions, safety rules, KPIs, audit workflows with Claude prompts.
Live — v1.0
People & Culture
Employee handbook, team directory, onboarding checklists. Day 1 / Week 1 / Month 1 guides.
Planned
SOPs & How We Work
Client management, social media, creative & design, reporting, finance & admin processes.
Planned
Tools & Tech
Tool directory, platform guides, integrations & automations (Make), Claude prompt library.
Planned
Templates & Resources
Template index (links to Google Drive), ad specs reference, naming convention builder.
Planned
Client Directory
Internal client list, platforms, contacts, links to Drive folders and ad accounts. Will integrate with ClickUp.
Planned
Quick Links — Paid Media
Naming Conventions
Safety Rules
Optimization Cadence
KPIs & Reporting
Google Search Audits
Changelog System
Quick Links — External Tools
Meta Business Manager ↗
Google Ads ↗
LinkedIn Ads ↗
TikTok Ads ↗
AgencyAnalytics ↗
Google Drive ↗
ClickUp ↗
Announcements
March 2026 — Hub launched
The Paid Media section is live with platform playbooks, naming conventions, safety rules, KPIs, and Google Search audit workflows. More sections coming soon. Feedback welcome — message Josh.
ClickUp rollout in progress
We're mapping team workflows before finalising the ClickUp structure. The Hub will serve as the reference layer that ClickUp tasks link to. Operational tracking (tasks, deadlines, campaign status) will live in ClickUp, not here.
What's in the Paid Media Section
| Page | What It Covers |
|---|---|
| Naming Conventions | Universal naming standard for campaigns, ad groups, ads, audiences, conversions, GTM tags. Non-negotiable. |
| Account Structure | 1 client = 1 account, language/country separation, funnel alignment. |
| Google Ads Playbook | Campaign types, search structure, keyword research process, audit workflows. |
| Meta Ads Playbook | Objectives, campaign structure, creative best practices. |
| TikTok Ads Playbook | Campaign types, creative best practices, refresh cycles. |
| LinkedIn Ads Playbook | B2B targeting, campaign structure, ABM, creative specs. |
| Optimization Cadence | Daily, weekly, monthly, quarterly task breakdown across all platforms. |
| Safety Rules | Always do / never do. Platform-specific safety settings. |
| KPIs & Reporting | Primary/secondary KPIs, benchmarks, client and internal report templates. |
| Google Search Audits | Full audit workflow — every check, every cadence, with Claude prompts. |
| Changelog System | Per-client change logging with Claude for session continuity. |